L’OBJET is the life work of Founder and Creative Director Elad Yifrach. Born and raised in Israel, Elad established himself as an interior designer in Beverly Hills, prior to taking up residence in New York. A lifelong traveller with a global design perspective, Elad imbues every design with its own story. Each collection is a spirited homage to both the cultures which inspire them and the artisans who bring them to life.